ABCs of SEO – Terms Every Business Owner Should Understand
Wiki Article
If you own a business and have a website, you’ve probably heard the term SEO thrown around. SEO stands for Search Engine Optimization, and it’s all about helping your website show up higher in search results on places like Google. While SEO can get a bit technical, knowing the basics can help you make better choices for your business online. If you ever want to dig deeper or get help, you can check out resources like https://duckwebdesign.com/— but for now, let’s go over a few simple SEO terms every business owner should know.
A is for Algorithm
An algorithm is like a recipe that search engines use to decide which websites to show first. These algorithms look at many things, such as how helpful your content is, how fast your site loads, and whether other websites link to yours. You don’t need to know every detail, but it helps to know that the better your site is for real people, the more the algorithm will likely favor it.
B is for Backlinks
Backlinks are links from other websites that point to your website. Think of them like a vote of confidence. If a trusted site links to yours, search engines take that as a sign your content is useful. Earning backlinks comes naturally when your content is helpful and worth sharing.
C is for Content
Content is what’s on your website — words, images, videos, and more. Search engines want to show people content that answers their questions, solves a problem, or gives useful information. So, writing helpful, clear, and easy-to-read content should be a big part of your SEO efforts.
Other Handy Terms:
- Keywords: These are the words people type into search engines. If someone searches for “best pizza in Chicago,” and you run a pizza shop in Chicago, those words should probably be on your page.
- Meta Description: This is the short paragraph that shows up under your page title in search results. Think of it like a quick pitch to get people to click.
- Mobile-Friendly: More people browse on their phones now. Your website should look good and work well on small screens.
SEO may feel a bit unfamiliar at first, but learning these basics can go a long way. Keep your website user-friendly, helpful, and honest — and you’ll be ahead of the game.